The Benefits of a Google my business listing site. Google My Business (GMB) is an effective free tool for promoting your company on the Internet. With the help of the Google business listing site, you can make it easier for potential customers to find information about your company, and also get many other benefits, which we will discuss below.
GMB My Business is a service where you post information about a company for users of the search engine and Google Maps navigator. Also, this information is taken into account by the search engine itself in order to increase the relevance of the search results (SERP).
With the help of your business listing from Google you can create a card of your company and affiliates in Google Maps. In it, users will be able to see basic data about your company. Also, information from a business account in the Google is available in extended snippets among search results for branded queries.
A GMB account is a kind of business card of a company on the Internet, which the user sees in general search and Google Maps. Using your account on the Google business listing site, you can post, supplement and update information about yourself on this business directory.
– Additional visitors on the site. When a user enters a request related to your services or containing a brand name, then in the search results he sees not a standard snippet – a link to a site with a description of 200 characters – but an extended description with a logo, photo, indicated work schedule, basic services, etc. This significantly increases the number of clicks from the SERP for your business listing.
– Additional contacts with the target audience. With the help of GMB, you place a company card in the Google Maps service, and these are additional contacts with potential customers who use the navigator to find services. If you provide offline services, then registration in Google Maps using My Google business local listing is a must, since the service can become the main source of new customers on the Internet.
First of all, you should carefully double-check the posted information on the local business directory, all data must be reliable. Otherwise, users will start suggesting fixes en masse, which will affect your rankings as a result.
It is necessary to regularly update the content: share news, post new photos. If you changed your phone number or moved one of the company’s branches, you should immediately correct the outdated information on Direktory.org.
In the Google business directory account is it most importantly – answer user questions in time. If they go unanswered for a long time, it can negatively affect your ranking. In addition, this way you increase the loyalty of customers exploring the page.